Web Survey Bibliography
Title The spam problem from the point of view of the working group NEON
Author Escher, C., von Heesen, B., Lipsmeier, G., Dallwitz-Wegner, D., Daiber, A.
Year 2005
Access date 21.04.2005
Abstract In particular among commercial online market researchers, there is growing concern about losing the fundament for e- mail recruited online surveys due to anti spam measures taken by providers or single internet users. If legal invitations to online surveys are mistaken for undesirable spam - no matter if guilty or not guilty - the success of market research studies can be put at risk completely. Within the framework of Network Online-Research (NEON), a working group of online market researchers from institutes and companies has constituted to develop recommendations for the e-mailing of survey invitations. Furthermore, the safeguarding of online market researchers' interests against internet providers shall be organized. In a first step, recommendations for the handling of e-mail invitations in the field of online market research were compiled. First, these recommendations deal with the composition of e-mail content. But furthermore, precautions regarding technical aspects of e-mail invitations are defined. On the one hand, compliance with these standards minimizes the risk of being black-listed by spam filters. On the other hand, they go along with the predominating e-mail netiquette and should therefore be self-evident for respectable market researchers. Within this contribution, current results of the spam working group shall be introduced and also be discussed to sharpen the awareness of the spam problem in the online market research community and to let proposals and measures be based on a broad consensus. We welcome input from the plenum for our future work.
Abstract - optional Immer stärker wächst - insbesondere in den Kreisen der kommerziellen Online-Marktforschern - die Besorgnis, durch Anti-Spam-Maßnahmen auf Seiten von Providern oder einzelner Internet-Nutzer die Grundlage für Befragungen auf Basis von E-Mail-Kontakten zu verlieren. Wenn legale Einladungen zu einer Online-Befragung - verschuldet oder unverschuldet - mit unerwünschtem Spam verwechselt werden, kann der Erfolg kompletter Marktforschungsprojekte gefährdet sein. Im Rahmen des Netzwerk Online-Forschung (NEON) hat sich eine Arbeitsgruppe von Online-Marktforschern aus Instituten und Unternehmen konstituiert, welche sich zum Ziel gesetzt hat, Verhaltensempfehlungen für den Versand von E-Mail-Einladungen zu erarbeiten. Des weiteren soll aber auch eine Interessenvertretung der Online- Marktforscher gegenüber den Internet-Providern organisiert werden. In einem ersten Schritt wurden für den Umgang mit E-Mail- Nachrichten im Rahmen der Online-Marktforschung eine Reihe von Empehlungen erarbeitet, die sich zum Einen auf die Gestaltung von Mail-Inhalten beziehen, zum Anderen aber auch eine ganze Reihe von Vorkehrungen bezüglich der technischen Seite des Mailversands definieren. Die Einhaltung dieser Standards minimiert einerseits das Risiko, von Spamfiltern bzw. Postmastern als Spam- Versender kategorisiert zu werden. Andererseits entsprechen sie der vorherrschenden Netiquette des Mailversands, die für seriöse Marktforscher eine Selbstverständlichkeit sein sollte. Im Rahmen des Beitrags sollen die aktuellen Ergebnisse der AG Spam vorgestellt und gerne auch diskutiert werden, um einerseits das Bewusstsein für die Spam-Problematik in der Online-Marktforschungs-Community zu schärfen und die erarbeiteten Vorschläge und Maßnahmen auf einem breiten Konsens fußen zu lassen. Andererseits wünschen wir uns vom Plenum weiteren Input für unsere zukünftige Arbeit.
Access/Direct link Homepage - conference (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 2005 (76)
- The ethics of research using electronic mail discussion groups; 2005; Kralik, D., Warren, J., Koch, T., Pignone, G., Price, K.
- The Analyses of Domestic Study about Internet Survey; 2005; Rui, L., Tie-ying, S.
- Controlling the Baseline Speed of Respondents: An Empirical Evaluation of Data Treatment Methods of...; 2005; Mayerl, J.
- Determinanten der Rücklaufquote in Online-Panels; 2005; Batanic, B., Moser, K.
- On the cost-efficiency of probability sampling based mail surveys with a Web response option; 2005; Werner, P.
- Expert workshop on mixed mode data collection in comparative social surveys; 2005; Roberts, C.
- The Effect Of A Simultaneous Mixed-Mode (Mail And Web) Survey On Respondent Characteristics And Survey...; 2005; Brennan, M.
- The total survey error approach. A guide to the new science of survey research; 2005; Weisberg, H. F.
- The professional respondent problem in online panel surveys today; 2005; Fulgoni, G.
- Satisficing behavior in online panelists; 2005; Downes-Le Guin, T.
- Reading behavior in the digital environment: Changes in reading behavior over the past ten years; 2005; Liu, Z.
- Rating versus comparative trade-off measures. Trending changes in political issues across time and predictive...; 2005; Thomas, R. K., Behnke, S., Johnson, Al., Sanders, M.
- Publication bias: Recognizing the problem, understanding its origins and scope, and preventing harm; 2005; Dickersin, K.
- Panel proliferation and quality concerns; 2005; Faasse, J.
- Gricean effects in self-administered survey. Ph.D. Dissertation; 2005; Yan, T.
- Drop-down boxes, radio buttons, or fill-in-the-blank? Web survey scale-type effects; 2005
- Does weighting for nonresponse increase the variance of survey means?; 2005; Little, R. J., Vartivarian, S.
- Big scale observations gathered with the help of client side paradata; 2005; Haraldsen, G., Kleven, O., Sundvoll, A.
- User Interface Design and Evaluation ; 2005; Stone, D., Jarrett, C., Woodroffe, M., Minocha, S.
- Adding Value to Data Through Improved Access. The Case for Web Portals; 2005; Baker, R. P.
- Multi-Mode Research and Data Linkage. Theoretical and Practical Advice; 2005; Terhanian, G.
- Architectural Design of a Survey Questionnaire and Respondent Data Repository. Practical Considerations...; 2005; Cookson, P., Sobell, J.
- Developing and validating a nursing website evaluation questionnaire; 2005; Tsai, S. - L., Chai, S.-K.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- The Story of Subject Naught: A Cautionary but Optimistic Tale of Internet Survey Research; 2005; Konstan, J. A., Ross, M. W., Rosser, B. R. S., Stanton, J. M., Edwards, W. M.
- Standards in Online Surveys. Sources for Professional Codes of Conduct, Ethical Guidelines and Quality...; 2005; Kaczmirek, L., Schulze, N.
- Computer adaptive testing; 2005; Gershon, R. C.
- Ego control and ego-resiliency: Generalization of self-report scales based on personality descriptions...; 2005; Block, J., Funder, D. C., Letzring, T. D.
- The Web experiment list: A Web service for the recruitment of participants and archiving of Internet...; 2005; Reips, U. -D., Lengler, R.
- Survey of substance use among high school students in Taipei: Web-based questionnaire versus paper-and...; 2005; Wang, Y. C., Lee, C. M., Lew-Ting, C. Y., Hsiao, C. K., Chen, W. J.
- Web Surveys. A Brief Guide on Usability and Implementation Issues; 2005; Kaczmirek, L.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- E-mail versus Web survey response rates among health education professionals; 2005; Kittleson, M. J., Brown, S. L.
- Toward An Open-Source Methodology: What We Can Learn From The Blogosphere; 2005; M.
- Aux Abonnes Absents: Liste Rouge Et Telephone Portable Dans Les Enquetes En Population Generale Sur...; 2005; Beck, F., ., Peretti-Watel, P.
- Web Versus Paper Questionnares: A Design and Functionality - Comparison; 2005; Jones, Ja., Fraser, C., Dowling, Z.
- Web Surveys and the new Disability Discrimination Act; 2005; Macer, T.
- Mixed-mode Surveys Using Mail and Web Questionnaires; 2005; Meckel, M., Baugh, P., Walters, D.
- Sampling procedure, questionnaire design, online implementation; 2005; Jackob, N., Arens, J., Zerback, T., Jowell, R., de Rouvray, C.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S., de Rouvray, C.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S.
- Alternative Modes for Health Surveillance Surveys: An Experiment with Web, Mail, and Telephone; 2005; Link, M. W., Mokdad, A.
- An Experimental Comparison Of Web And Telephone Surveys; 2005; Fricker, S., Galesic, M., Tourangeau, R., Yan, T.
- Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation; 2005; Daugherty, T., Lee, W.-N., Gangadharbatla, H., Kim, K., Outhavong, S.
- Promoting Uniform Question Understanding in Today's and Tomorrow's Surveys; 2005; Conrad, F. G., Schober, M. F.
- Is a Web survey as effective as a mail survey? A field experiment among computer users; 2005; Kiernan, N. E., Kiernan, M., Oyler, M. A., Gilles, C.
- The effect of personalization on response rates and data quality in web surveys; 2005; Heerwegh, D., Vanhove, T., Matthijs, K., Loosveldt, G.
- When Methodology Interferes With Substance; 2005; Schoen, H., Faas, T.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- Bleeding Edge or Proven Technology? The Fact and the Fiction of Mobile Survey Computing; 2005; Cameron, M. R.